The story
From marketing to operations — then both.
I started in digital marketing in 2011, working with large brands and startups alike. I learned early that a good ad cannot save a product that does not arrive on time — so I moved to the other side of the table.
I founded and ran a logistics and fulfilment company for online stores in Egypt, which later joined Saudi Arabia's Diggipacks in 2021. I ran the Egypt office of Dakkaken Group and several marketing and content teams, then founded Nafez Hub to build teams and business services for Gulf companies out of Egypt.
Today I combine both: I see a business as a system — market and customer, offer and product, channels and sales, team and operations, then margins and measurement — and help founders put it in order and execute.